MUMBAI | KOLKATA:
Initially brick and-mortar wholesalers are looking at double growth in their
same mart sales at this Diwali festival
season against top online competitors’ big offer sales at last month.
Top wholesalers
such as Woodland ,
Big Bazaar Group, buyers Stop, Puma and Max report buoyant
demand over the previous two weeks. Big bazaar founder and CEO Kishore Biyani
said the country's largest vendors is set to lead its business 28-30% at this
Diwali over previous as judgment look positive. "E-commerce is still
unimportant of the entire market, include a some categories like mobile phones,
so there is not any stroke on business," he said.
Some other wholesalers attributed
the increment in demand to fresh merchandise, fewer discounted merchandise of
big brands on online portals, and early onset of winter chill in some parts of
the country.
"Online had a innovation factor
that helped previous time," said J Suresh, CEO at Arvind Brands, which
merchadise brands such as Gap, US Polo, Wrangler and Calvin Klein. "With
fewer discounts by ecommerce and new season merchandise offered by physical
retailers, we are seeing same-store sales growth of 12-15%," he said. One year
ago, e-commerce hulk flikmart, Amazon and snapdeal had pursued an aggressive
discounting policy during the festive season to gain market share and traffic.
This season, while the online players
got good acknowledgment to their big sale festival, their discounts were mostly
limited to select brands such as online exclusive ones, old merchandise and
their own labels as they looked to protect margins.
A audit by global probing
corporation Ipsos suggested that nearly 82% buyers like to buy from offline
shopes during festive season and not from online companies even as they were
holding up purchases in anticipation of discounts.
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